I’ve always been interested in global optimisation but it has become unusually relevant in modern consumer society as competition increases. Mobile phone tariffs (UK) or Cell phone plans (US) are a classic example of the principle of ‘if you make things complicated enough, nobody can tell which is the cheapest’. When I applied fuzzy global optimisation methods to mobile phone tariffs, the results were fascinating. There are currently over a hundred tariffs in both the UK and the US with many sub-options. To find the minimum for a given customer takes around 100 million floating point operations. It will only get worse. The links point to a realisation of these concepts in consumer products and also in a more conventional scientific area.
No downloadable files available yet